I Dream in Colors

03/13/07 Ze Frank on creativity

Ze Frank never ceases to amaze me. Man, am I going to miss the show. In case you missed the show from March 12th, Ze is in Austin for SXSW and he has a great insight on the conference and the concept of creativity:

The streets are teaming with people, and the mechanics of their daily lifes that have brought them here are vastly different. Some have sweated their way here in small rock clubs in Wisconsin, others have spent barefoot nigths in an editing room eating doritos, and some have been cradling a laptop like a baby, for years. Despite these large differences in the day to day there is some sort of an implied unity here, and that unity seems to be found in that word, creativity.

I’m interested in this flip from zero to one, this confidence to start things, because I look at creative projects like they were sudoku puzzles. You can stare at them as long as you like but you won’t suddenly see all the numbers. You have to start, you have to find one box to fill in, and from that, another one will reveal itself. You may not be able to solve all of them, but as long as you know it’s possible, you’ll keep trying. And no matter how many you solve, each new one begins with a bunch of empty spaces. Zero to one.

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